How Grit Brokerage and Brian Harbin Are Reshaping the Domain Industry With Data-Driven Outreach and Strategic Portfolio Building
Buying or selling a domain used to be a guessing game. But not anymore.
The founder of Grit Brokerage, Brian Harbin, has a sales background shaped by over 40,000 hours of face-to-face interactions across multiple industries. Brian knows how to build trust and close deals. His journey from college entrepreneur to top-tier domain broker is a masterclass in grit, discipline, and adaptability.
Brian was prepared for the domain world… and it shows.
The Man Behind the Brand
While in college, Brian sold educational books door to door, clocking over 10,000 hours in direct sales. He became the top salesperson in a pool of more than 2,600 and built a team that generated millions in revenue. He saved six figures by graduation and traveled to over 17 countries before spending six months honeymooning in New Zealand.
That same grit carried over to his career in insurance. Brian built an eight-figure insurance brokerage from scratch and became a million-dollar closer in advertising and digital sales. When he entered domain brokerage, he did so with intention. And with results: he brokered ICE.com, one of the top 15 largest domain sales in history.
Today, Brian leads Grit Brokerage, one of the most trusted names in the business.
So, What is Grit Brokerage All About
Grit is built on research, outreach, and execution. The company handles over 400 domain deals a year, ranging from a few hundred dollars to multi-million-dollar sales.
They have a three-part strategy that’s both smart and relentless:
- In-Depth Research: A full-time research team identifies potential buyers for every domain under brokerage. This isn’t a spray-and-pray approach. It’s targeted and focused.
- Direct Outreach to Decision Makers: Grit contacts the right people, not just anyone in the company. They educate them on the importance of owning a premium domain and why it’s a smart brand move.
- Ongoing Visibility: Each month, they send a newsletter to over 8,000 domain buyers and end users. They’re also present at almost every domain conference and promote listings through podcasts, social media, and press appearances.
This multi-channel strategy has helped sell names like GreenLight.com, Wasserman.com, Stickers.com, Pave.com, and TQ.com, among others.
Data-Driven Decisions in a Creative Space
The domain industry has always had instinct and business sense. Grit Brokerage adds hard data to that mix. The firm uses proprietary tracking systems to follow market trends, buyer behavior, and domain value shifts.
Their acquisition service is especially useful for buyers who don’t want to tip their hand. Grit reaches out anonymously on the client’s behalf, negotiates the deal, and handles all escrow safely and professionally.
It’s about buying the right name at the right time, from the right seller.
Grit Brokerage has received glowing reviews like this one: “When I was thinking of selling a long-held ultra-premium domain name that I owned, I did some research and ended up calling Grit Brokerage. They did an excellent job within a given time frame. If you have any ultra-premium names you are considering selling, I can save you a lot of time. Just call Grit. You will be glad you did.” (Zubair Amin)
Building Strategic Domain Portfolios
For investors or brands looking to hold premium domains, Grit Brokerage helps curate portfolios that appreciate over time. They offer advice on how to build a portfolio that aligns with a long-term strategy.
That includes one-word dot-coms, industry keywords, and geo domains like Scotland.com and Houston.com. Apart from being random assets, they’re strategic brand tools.
A Brand Built on Responsiveness and Results
One of Grit Brokerage’s trademarks is how fast and personally they respond. Call, text, or email… they’ll get back to you. That might sound basic, but this industry has many brokers who are unresponsive, so it’s a game-changer.
That service has earned them top-tier recognition. Neil Patel rated them in the top three domain brokers in the world. They’ve been featured in USA Today, Tech Times, MSN, NY Weekly, and more.
Conclusion
Brian Harbin studied the domain industry, applied proven sales tactics, and built a company that’s changing how domains are bought and sold. Grit Brokerage is, therefore, helping businesses and investors make smart decisions with long-term value.
Its approach is clear: do the work, build trust, and get results.
Brian and his team are just a call, text, or email away.
